Discovery+

Vintermys

Influencers

95

Posts/Stories

285

Avg. Engagement

5%+

Reach

2.5M+

Likes & Comments

100K+

Impressions

3M+

CHALLENGE

Create a wide spread campaign with close to 100 influencers within 2 weeks to raise awareness of re-branding from Dplay to Discovery+.

CAMPAIGN TAKEAWAY

Influencer were tasked with talking about their favorite relaxing moment to watch Discovery+ in order to raise brand awareness as well as attract new users. 馃幆

By the numbers

95

Influencers

285

Posts & stories

1

Country

馃嚫馃嚜

2.5

Reach

100

Likes & comments

3

Impressions

11

Average engagement