Influencers
95
Posts/Stories
285
Avg. Engagement
5%+
Reach
2.5M+
Likes & Comments
100K+
Impressions
3M+
CHALLENGE
Create a wide spread campaign with close to 100 influencers within 2 weeks to raise awareness of re-branding from Dplay to Discovery+.
CAMPAIGN TAKEAWAY
Influencer were tasked with talking about their favorite relaxing moment to watch Discovery+ in order to raise brand awareness as well as attract new users. 馃幆
